A Checklist to Boost Your B2B Startup Marketing Strategy

Generate qualified leads

I cannot stress out on how important and simple this is. I have worked with many established organizations and startups and saw how many organizations are struggling with this. Companies make it very hard for themselves to generate high quality leads for different reasons. It is either lack of experience, fear of failure, lack of authority when it comes to making decisions, or trying to do everything themselves.

Drive website traffic

There are many different things you can do to increase your website traffic. Google Ad is one of the most basic and indeed effective way of moving traffic to your landing page or website.

Building brand awareness

Social media and personal branding will be the key here. Make sure that you are heavily active in social media that your target market is using.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store