Exit Strategy Calculator Template for a SaaS Business

Houman Asefi
2 min readFeb 15, 2024

https://captabler.com

Below is a simple Exit Strategy Calculator template for a SaaS startup in Excel format. This template allows the founder to enter the current Monthly Recurring Revenue (MRR), projected MRRs for the next 12 months, and the exit year. Based on this information, the template calculates the estimated valuation of the company using a common valuation method in the SaaS industry, the multiple of MRR.

+-----------------------------------------------------+
| Exit Strategy Calculator |
+-----------------------------------------------------+
| Current MRR: [Enter Current MRR] |
| |
| Projected MRRs for the next 12 months: |
| Month 1: [Enter Projected MRR for Month 1] |
| Month 2: [Enter Projected MRR for Month 2] |
| ... |
| Month 12: [Enter Projected MRR for Month 12] |
| |
| Exit Year: [Enter Exit Year] |
+-----------------------------------------------------+
| Estimated Valuation |
+-----------------------------------------------------+
| Exit Year | Projected MRR | Valuation Estimate |
|-------------|-----------------|---------------------|
| [Year] | [MRR] | [Valuation] |
+-------------+-----------------+---------------------+
| | | |
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+-------------+-----------------+---------------------+

Notes:
1. Valuation Estimate is calculated using a multiple of MRR method.
2. The formula for Valuation Estimate is: Valuation = Exit MRR * Monthly Revenue Multiple.
3. Monthly Revenue Multiple can vary based on industry standards and growth potential.
4. This is a simplified template for estimation purposes only.

Now, here are the formulas you’ll need to input into the Excel cells:

  1. For the Valuation Estimate:

In cell D12 (Valuation Estimate):

  • Copy code
  • =C12 * Monthly_Revenue_Multiple

(You need to replace Monthly_Revenue_Multiple with your desired multiple. For example, if the multiple is 3x, you'd replace it with 3.)

  1. For the Projected MRR in the exit year:
  2. In cell C12:
  • swiftCopy code
  • =VLOOKUP(Exit_Year, $A$14:$B$25, 2, FALSE)
  1. (Assuming you have a table with Exit Year and Projected MRR in columns A and B respectively, starting from row 14.)

2. After inputting these formulas, the Valuation Estimate will automatically update based on the entered MRRs, exit year, and the monthly revenue multiple. Make sure to adjust the formula references according to your Excel layout.

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