Go to Market Strategy Explained: Simple Version

But, Houman, what the hell is a Go-to-Market Strategy?

A Go-To-Market Strategy is essentially a plan of how a company is going to release a product after it has been developed and how it will be sold and promoted within the marketplace.

Start with Who

The first component of a strong Go-to-Market Strategy is the ideal buyer persona.


The second most important question is is this a good time to communicate your message to your ideal customers?


Where you can find your ideal customer that is looking for a solution?


How you are going to reach out to your customers?


And at last, we can move to product features.



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